Senior Living Occupancy Built for Assisted Living Growth
We’re a marketing team dedicated to one thing: helping assisted living communities grow occupancy with strategic SEO, ads, and automation. One facility per city. Zero fluff.
About Us
We Don’t Market Assisted Living Like It’s Real Estate Because It’s Not.
We Built This Agency for One Industry Only Yours. We’ve worked in marketing long enough to see the patterns: The copy-paste agencies. The vague reports. The “awareness” campaigns that lead nowhere.
And over the last few years, we saw the assisted living space being treated like any other local business. Generic landing pages. Campaigns built for plumbers or dentists repurposed for senior care.
But assisted living isn’t just another business. It’s emotional. It’s high-stakes. It’s urgent.You're not selling a service. You're offering peace of mind. Safety. A hard decision made a little easier. And that changes everything.
Why We Chose This Space
01
Because it’s hard. And meaningful. And underserved.
02
We talked to dozens of facility owners and operators. Some were running excellent communities 5-star care, amazing staff, beautiful buildings. But their calendars were empty.
03
Their Google listings were outdated. Their sites were broken on mobile. They were getting zero calls from families actively searching in their city.
04
They weren’t failing because they didn’t care. They were failing because they weren’t being found.
05
And that’s a fixable problem if you understand the space. So we decided to go all in.
Our Mission
To help the best care providers become the most visible and trusted in their markets through marketing that earns both attention and action.
What Makes Us Different
Most agencies start with templates. We start with questions.
- We don’t sell you a retainer full of fluff. We build a lead engine. We track real numbers: calls, tours, move-ins. And we teach your team how it all connects.
- We’re not your “SEO guy.” We’re your quiet growth partner.
Meet the Founders
Hamza Ait Hroch
Cofounder / SEO Lead
Search strategist with over 12 years of hands-on experience helping local businesses and service brands dominate search rankings. Hamza leads the technical SEO direction, site audits, and on-site optimizations that get your community in front of the right families organically and repeatedly.
"SEO isn’t just about keywords. It’s about building the clearest path for families to find you when they need you most."
Abass Sahrawi
Cofounder / Content Strategy
Content writer and strategist obsessed with clarity, empathy, and building trust through language. Abass develops the voice, pages, and narratives that turn curious visitors into confident decision-makers. Every word is written with intent and every sentence is built to move families closer to a tour.
"In this industry, content isn’t marketing fluff it’s part of the care journey. That’s why I write like it matters. Because it does."
We’re backed by a small, senior care focused team of designers, developers, copywriters, and strategists. We’re remote. Lean. And entirely built around one thing: your occupancy.
The Values We Hire By
We build our team the same way you build yours carefully, and with purpose.
Every person we work with whether strategist, developer, or designer shares the same values we expect from ourselves:
01
Clarity First
No jargon. No inflated reports. No hiding behind dashboards. We communicate clearly and explain why things matter especially when they don’t look good.
02
Empathy Is Strategy
You can’t market to families unless you understand what they’re going through. We hire people who get that this is more than a “lead.” It’s someone’s mom, dad, or spouse.
03
Accountability Over Excuses
If something breaks, slows down, or doesn’t perform we don’t spin it. We fix it. Our team owns results. Fully.
04
Think Deep. Execute Fast.
Speed matters, but only when it’s paired with thinking. Our team knows when to zoom out and when to sprint and how to do both without cutting corners.
05
Write Like a Human. Optimize Like a Pro.
Whether it’s a blog post, ad, or CTA button our writers write to be understood. Our SEOs optimize to be found. Always in that order.
One Facility Per Market. Always.
If we work with you, we won’t work with your competitor. We lock in one partner per city or service area because conflict-free strategy is the only way we operate.
You get 100% of our attention, data, and effort. No recycled creatives. No reused keyword research. No split loyalty. Ever.
Our Values
We don’t have a company mascot or a #hustle mantra. We have a code:
- We don’t promise magic. We promise process, thinking, and attention to detail most agencies never give you.
Certifications & Alignment
You’re trusting us to represent your community online. That trust isn’t earned lightly.
We’re:
Google Ads Certified
Fluent in HIPAA aware marketing workflows
Focused on ADA-compliant design and accessibility
Building toward formal partnerships with senior care associations
Constantly learning because your industry doesn’t stand still
One More Thing
We’ve been told we’re not “flashy” enough.
That’s fine.
You don’t need flash. You need full occupancy. That’s what we focus on every single day.