Google Business Profile Optimization: Be Found First. Be Chosen Fast.
- Your First Impression Happens Before They Visit Your Website
- When families search for care, they don’t start with your site.
- They start with your Google Business Profile.
- If that profile is incomplete, outdated, buried in search or worse, claimed by someone else you’re losing move-ins before you even know they looked.
At Senior Living Occupancy, we help assisted living and senior living communities turn their Google presence into a consistent stream of phone calls, direction clicks, and booked tours.
Why Google Business Profile Matters More Than Ever
Your GBP is the #1 local search asset for your facility.
Here’s what it influences:
Yet most communities treat their profile as an afterthought while competitors claim the top spots.
What’s Included in Our Optimization Service
Profile Audit & Clean-Up
We’ll analyze your current profile to fix missing info, category mistakes, and duplicated listings that might be holding you back.
Full Optimization of Core Info
We update all business details to match search best practices name, category, hours, phone number, services, amenities, photos, FAQs, and more.
Map Pack Ranking Strategy
We improve your chances of ranking in the top 3 local results by building local authority signals:




Visual Presence Overhaul
Families judge your community in seconds. We upload and manage high-quality photos that showcase your space, activities, and care.
Review & Reputation Management
We make your website fast, crawlable, and error-free. Google rewards performance, and so do your visitors.
We help you:




Weekly GBP Posts & Updates
We treat your profile like a social feed posting updates, news, testimonials, and promotions to keep you active and engaging.
Why This Service Works So Well in Senior Living
Because it meets families at the exact moment they’re searching for help.
Most families don’t have time to browse ten websites. They scan 2–3 listings, read a few reviews, look at photos, and make a call.
We help you be the one they call not the one they scroll past.
Who This Is For
This service is for you if:
Why Senior Living Occupancy?
We’re not just SEO experts we’re occupancy experts. We’ve studied how families research, what they click, and why they convert. And we’ve built a repeatable Google Business Profile process that does one thing: Puts your facility in front of the right families, at the right time.
FAQ
Do you claim and manage the listing for us?
Yes. We handle the entire optimization and give you shared access. You always own the listing.
Can you help if we have multiple locations?
Absolutely. We manage multi-location GBP rollouts with local variations to avoid duplicate issues.
How long does it take to see results?
Most clients see measurable traffic, calls, and ranking gains within 2–6 weeks.
Can you fix a suspended or hijacked listing?
Yes. We’ve recovered dozens of compromised or incorrectly suspended GBP accounts.
Let’s Make You the First Facility Families Find and Trust
We’ll audit your listing, fix what’s broken, and turn your Google presence into your most powerful lead channel.