Social Media Management for Assisted Living Communities: Stay Visible. Build Trust. Engage Families.
Social Media Isn’t Just for Branding It’s for Building Relationships. Most assisted living communities treat social media like a chore: An occasional photo. A holiday post. Maybe a random article share.
Meanwhile, families are checking your Facebook or Instagram feed to answer questions they’re too shy to ask out loud:
At Senior Living Occupancy, we help assisted living communities use social media to do what it means:
Build emotional trust and connection.
What Social Media Can Do for Your Facility
This isn’t fluff. It’s digital trust-building.
Our Assisted Living Social Media Services
Monthly Content Calendar
We plan every post in advance so you’re never scrambling. Content includes:
Branded, On-Voice Visuals
We create scroll-stopping visuals that match your brand and reflect the care and energy of your facility. No Canva templates. No stock photo spam.
Facebook + Instagram Management
We post consistently, optimize captions, use hashtags wisely, and manage engagement. You focus on care we handle the feed.
Platforms supported:
Community Engagement & Moderation
We monitor comments, reply to messages, and flag anything that needs escalation so your page always looks active and responsive.
CMS Integration & Ongoing Support
Want to boost posts to local families or promote a special event? We can run hyper-targeted campaigns to expand your reach without wasting budget.
Why Most Senior Living Feeds Fall Flat
Because they’re:
We flip that. Our content shows what makes your community yours the warmth, the moments, the real-life care that photos can capture better than a brochure ever could.
Who This Is For
This service is for:
Why Senior Living Occupancy?
We don’t post just to post. We post with purpose:
Our team deeply understands the senior care journey and how to tell your story with empathy, clarity, and visual impact.
FAQ
Do you take photos on-site?
We guide your team on how to take simple, authentic photos. We then turn those into high-quality branded posts.
Can you do just the content calendar and let us post?
Yes. We offer “done-with-you” and “done-for-you” models depending on your internal bandwidth.
Can you help us go from 0 to launch?
Absolutely. If your social presence is inactive, we’ll help you build it from scratch.
Is social media included in your full-service marketing?
Yes. For full-service clients, social media is one part of the broader growth engine.
Want to Be Seen, Heard, and Remembered?
Let’s build a social media presence that shows families who you really are and why they should choose you.