Paid Ads for Assisted Living Communities: Drive Qualified Traffic. Book More Tours. Fill More Beds.

If You’re Spending Money on Ads and Still Getting Crickets You’re Not Alone. Most assisted living communities are either:

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Running ads that look nice but don’t convert
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Targeting the wrong people, with the wrong message
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Or relying on generic agencies that don’t understand senior care

We’re here to fix that.

At Senior Living Occupancy, we manage Google Ads and Facebook Ads specifically for senior living and assisted living facilities. Our campaigns are designed to:

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Reach families in your local area who are actively searching for care
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Book tours with high-intent leads
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Maximize your ad budget and reduce wasted spend

Why Paid Ads Are Critical in Senior Living

The search is urgent. The decision window is short.

When families go to Google or scroll through Facebook looking for help, your community needs to be right there visible, relevant, and credible.

With our paid advertising services, you’ll:

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Own Page 1 of Google for key terms in your area

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Retarget visitors who didn’t book a tour the first time

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Run conversion-focused campaigns that track every dollar

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Appear where families are already searching for answers

Our Senior Living Advertising Services

Google Search Ads (PPC)

We bid on high-intent keywords like:

assisted living near me
best memory care in City
senior living with physical therapy

And we send that traffic to optimized landing pages that convert.

Facebook & Instagram Ads

Families don’t always start with Google. We reach them where they scroll with educational, emotional, and direct-response ads designed to drive:

Tour sign-ups
Lead form completions
Phone calls

We also use Facebook for retargeting bringing back website visitors who didn’t convert the first time.

Landing Page & Funnel Strategy

We build or optimize your ad landing pages for:

Mobile speed
Conversion clarity
Emotional resonance (for adult children making decisions)

No distractions. Just one clear path to action.

Full Campaign Management & Optimization

You get:

Campaign setup and strategy
Daily performance monitoring
A/B testing for headlines, CTAs, images
Monthly reports with real metrics: cost per lead, cost per tour, cost per move-in

Call Tracking & Attribution

We track every call, form, and conversion back to the ad that drove it so you know exactly what’s working (and what’s not).

Why Most Senior Living Ad Campaigns Fail

We spent $2,500/month and barely got 3 leads. The agency said it takes time. It wasn’t a time issue it was a strategy issue.

We’ve audited hundreds of campaigns that burned budget on:

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Generic, templated ad copy
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Broad targeting (showing to everyone over 50)
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No retargeting, no follow-up
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Poor landing pages that leak leads

We build tight, localized, conversion-optimized ad funnels that generate actual move-ins.

Who This Is For

This is built for:

assisted living community

Assisted living or memory care communities with low lead volume

Operators who are spending on ads but not seeing ROI

New facilities that need fast visibility and traction

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Marketers who want real performance not vanity metrics

Why Work With Senior Living Occupancy?

Because we don’t just understand paid media we understand your buyer.

We know:

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How families search for care
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What emotional triggers drive decisions
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How to structure campaigns that speak to urgency, trust, and location

You’re not hiring an ad agency. You’re hiring a growth partner with deep expertise in the senior care journey.

FAQ

How much do I need to spend on ads to get results?

Most facilities start seeing consistent results with ad budgets between $1,000–$3,000/month, depending on market size and competition.

 Yes. We either build from scratch or optimize your existing ones for conversion.

 Always. We manage the campaigns, but you retain full ownership and transparency.

Yes. We’ll recommend the best channel mix based on your goals and budget.

Ready to Turn Ad Spend Into Move-Ins?

We’ll audit your current ad strategy (or build one from scratch), and show you how to get the most out of every dollar.